US mobile consumers would give up social media for mobile games, study

L. Green
US mobile consumers - mobile game

Nearly 70% of mobile users would give up social media than lose their favorite mobile games. According to a recent study from Tapjoy, US mobile consumers prefer mobile gaming to social media, with 69% saying they would rather give up social media apps or TV than lose their favorite games they play on mobile. The study’s findings help to explain why many social networking companies are branching out into mobile games. The mobile advertising and app monetization company surveyed over 18,000 US consumers ages 18 and older in February and…

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Google to target smartphone shoppers with new mobile advertising strategy

Jennifer Goula
mobile advertising strategy - Google search on mobile device

Google intends to push new ads on its apps to boost revenue from mobile shoppers. The Alphabet Inc. owned company is enhancing its mobile advertising strategy and plans to place ads in several new spots on its apps. The expansion of its advertising real estate will include ads featured on the homepage of its smartphone app worldwide, more ads in Maps as well as ads with image galleries in search results, reports Reuters. Google wants to make it easier for its users to discover and buy new products. The search…

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San Francisco to become first major US city to pass facial recognition ban

Jorge Gonzalez
Facial Recognition Ban - Biometric technology

The Californian city has banned the use of the technology by its police and other agencies. A facial recognition ban is likely to be enforced in San Francisco after an 8-to-1 vote in favor of banning the technology was carried out by the Board of Supervisors. This will make San Francisco the first major city in America to reject using the biometrics search tool to identify criminal suspects. Civil liberty groups have expressed concerns about the use of the technology after it was used last June. Back in June 2018,…

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Easy Ways To Get More Twitter Followers

Guest Post
Get More Twitter Followers

Twitter is a highly underrated business tool. If correctly used, it can easily help a business to increase brand awareness and get more sales. Twitter can increase brand followers, solidify the brand and generate leads. At the same time, it guarantees that the leads generated are genuinely interested in the brand. You get to target the right audience, which is definitely a great thing. If you decide to use Twitter for your business, getting targeted followers is what is of high interest for you. When this is what you want…

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Tech Travel: How Being Power Certain Saved a Life

Stephanie Beck

I mocked my sister for giving me such a nerdy gift and as it turns out, it saved her life. They say “it’s the little things that matter the most”.  In my case, that’s an understatement.  This little thing saved my vacation and maybe even my sister’s life.  My sister and I both returned home from our recent trip, and it’s all because of a battery pack! My sister’s joke-worthy gift Last Christmas, I gave my sister a custom printed and framed canvas of her beloved St. Bernard and a…

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