QR Code Press

What If a QR Code Became the Mona Lisa of the Future?

04/29/2025 John Montgallo

Turning QR Codes Into Art: How Artvizual is Transforming the Game QR codes. We all use them—for menus, payments, guided tours—you name it. They’ve become a daily part of life, with 59% of us scanning them every single day, according to recent numbers. But while they’re undeniably practical, traditional QR codes don’t exactly scream creativity. That’s where Artvizual changes the game. This Amsterdam-based company has flipped the script by launching a store that turns plain QR codes into stunning pieces of visual art, both animated and static. A Quick Look…

How Gen Z and Generative AI Are Changing Retail Marketing Forever

04/29/202504/29/2025 John Montgallo

Retail Marketing Trends: Gen Z, Pop Culture, and Generative AI Generative AI and pop culture might sound like buzzwords thrown together to impress a boardroom, but their influence on retail marketing is anything but superficial. These trends are shaping how brands connect with Gen Z and beyond, crafting strategies that are both smarter and surprisingly personal. And here’s where it gets interesting—in this collision of tech, culture, and creativity, we find tools and tactics that can feel as familiar as scrolling TikTok and as groundbreaking as tailored digital assistants. How…

Hellmann’s Turns Ketchup Packets into QR Code Currency with Mayonnaise Campaign

04/25/2025 L. Green

Hellmann’s, the renowned condiment brand, has whipped up an entirely new way to engage consumers with their latest “Ketchup Currency” campaign. By combining mobile technology, machine learning, and a touch of humor, the Unilever-owned company is challenging traditional condiment norms while offering consumers discounts and incentives through QR code scans. This digital-forward initiative not only modernizes brand engagement but also sheds light on how technology is reshaping consumer experiences in everyday shopping. The Mechanics of “Ketchup Currency” At the heart of this campaign is Hellmann’s clever idea to turn surplus…

Tired of Phone Zombies? Heineken’s ‘Flipper’ Fights Back Against Digital Distraction

04/11/202504/10/2025 Jesse Woods

Heineken’s “The Flipper”: Sparking Real-Life Connections with a Tech Twist Heineken has made waves once again, fusing technology and social dynamics with their latest innovation, “The Flipper.” This AI-powered phone case is designed to flip your smartphone face down when it hears the word “cheers.” But this isn’t just a clever gadget for bar banter; it’s a deliberate attempt to tackle the growing social issue of “phubbing”—snubbing those around you to scroll through your phone instead. Here’s a closer look at how Heineken’s inventive solution fits into the broader conversation…

What Shoppers Want from Brands on Social Media (Hint: It’s Not Just Likes)

04/10/202504/10/2025 L. Green

What Consumers Expect from Brands on Social Media Now Social media isn’t just about keeping up with friends anymore. It’s where millions of people connect with brands, shop for products, and find great deals. Now people are going to expect even more from brands online, especially when it comes to exclusive offers and tailored promotions. Will businesses step up to meet these rising expectations? And how can they start laying the groundwork today? People Want More Than Just Content By 2025, people won’t follow brands just to stay informed. They…