March 7th, 2013 | Add a Comment
Ebooks have become a high priority for both consumers and the authors of the latest publications.
Authors, publishing houses, and consumers alike are all beginning to choose the digital copy of books over the physically printed publications, giving many startups the opportunity to step into the market ahead of the established print giants, opening the door to mcommerce on a very broad scale.
Many of these publishers are getting started with a number of controversial titles to draw attention to themselves.
Though they may not be able to draw the big name authors, quite yet, these small mcommerce companies are including controversial titles among their offerings in order to help to help to build recognition. For instance, one of the latest ebook launches that was meant to attract attention includes one written about Anne Hathaway, the actress, and how her popularity has generated considerable “hatred”. This was released by Entertainment Concepts Press.
Many of these publishers, including the one mentioned in the above example, are focusing exclusively on mcommerce.
These books will not be published on paper, but will instead be sold over mcommerce as ebooks that can be read on ereaders, tablets, and even the occasional smartphone or laptop screen. All of the major bookstores that sell online are jumping on the digital bandwagon and have built up an extensive list of downloadable offerings. This is especially popular for the bookstores that have their own ereaders and tablets to sell, as well..
According to Jeff Bezos, the CEO of Amazon, when discussing the topic of ebooks over mcommerce, “We’re now seeing the transition we’ve been expecting.” This was a statement that was made in late December 2012. He added that “After five years, ebooks is a multi-billion dollar category for us and growing fast — up approximately 70 percent last year. In contrast, our physical book sales experienced the lowest December growth rate in our 17 years as a book seller, up just 5 percent.”
Not only is it opening up tremendous mcommerce opportunities for bookstores, but also for self-publishing authors, and companies that are focused on this type of publication. Ebooks struggled to get started, but have now become quite mainstream and are only increasing in their popularity.
- Mcommerce used by Bitingduck Press to sell ebooks in an innovative way
- E-reader ownership is dwindling with competition from other mobile devices
- QR codes are a natural complement to mcommerce coupons
- Mcommerce consumers want more information from stores
- Mobile payments could suffer from liability shift and confusion
- Mobile commerce consumer confidence is rapidly increasing
Written by Julie Campbell
About Julie Campbell: Though her true passion is for writing her own fiction novel and holding fundraisers in support of the fight against cancer (as well as donating her hair to that cause in 2011), Julie has created both a name for herself and a successful business in the writing industry. For more than ten years, she has focused her career on capturing the latest technology news, which now includes a particular interest in QR codes and wearable technology.
Filed under: Fashion/Art, Mobile Commerce, Tablet Commerce, Trends · Tags: author mcommerce, e-publishing, e-publishing sales, ebook mcommerce, ebook popularity, ebook publication, ebook reading, ebook revenue, ebook sales, electronic publishing, mcommerce, mobile publishing, publisher mcommerce, reader mcommerce