Authors, publishing houses, and consumers alike are all beginning to choose the digital copy of books over the physically printed publications, giving many startups the opportunity to step into the market ahead of the established print giants, opening the door to mcommerce on a very broad scale.
Though they may not be able to draw the big name authors, quite yet, these small mcommerce companies are including controversial titles among their offerings in order to help to help to build recognition. For instance, one of the latest ebook launches that was meant to attract attention includes one written about Anne Hathaway, the actress, and how her popularity has generated considerable “hatred”. This was released by Entertainment Concepts Press.
These books will not be published on paper, but will instead be sold over mcommerce as ebooks that can be read on ereaders, tablets, and even the occasional smartphone or laptop screen. All of the major bookstores that sell online are jumping on the digital bandwagon and have built up an extensive list of downloadable offerings. This is especially popular for the bookstores that have their own ereaders and tablets to sell, as well..
According to Jeff Bezos, the CEO of Amazon, when discussing the topic of ebooks over mcommerce, “We’re now seeing the transition we’ve been expecting.” This was a statement that was made in late December 2012. He added that “After five years, ebooks is a multi-billion dollar category for us and growing fast — up approximately 70 percent last year. In contrast, our physical book sales experienced the lowest December growth rate in our 17 years as a book seller, up just 5 percent.”
Not only is it opening up tremendous mcommerce opportunities for bookstores, but also for self-publishing authors, and companies that are focused on this type of publication. Ebooks struggled to get started, but have now become quite mainstream and are only increasing in their popularity.
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